Beginning this endeavor with NFL player Josh Woods, we aimed to project with this brand a feeling of surrealism portrayed through the brand aesthetic as designed by MAWI. Josh’s unique situation led to the conviction to develop a brand that reaches across the globe. To inspire people everywhere, and make the statement that you could go anywhere and be anything no matter where you start.
The design process included minimalist inspiration for the logo and sleek line work juxtaposed with high contrast to create an eye-catching aesthetic. Graphical depiction has been a longstanding characteristic of civilizations since the beginning. In this project, we seek to bring cultural elements throughout the world into three graphical portrayals using unique styles, media, and pervasive tones throughout the Asian, European, and far Western areas of the world.
Our search for a progressive color palette was derived from the ominous tones of surrealist color combinations, and vibrant Pantones of the minimalist color palettes. This allowed us to arrive at stark monotonal field colors in addition to vibrant red accents and other primaries. To convey, in a seamless way, a combination of unconventional surreal mood, with the grandeur and progressivism of a futuristic aesthetic.
