Echelon is a digital transformation agency based in New York City. MAWI was brought on to create a full branding package which included logo creation, typography, color palette, and various brand collateral. The company also has created an analytics platform, ENABLE, which we have designed to match the brand identity and provide the user with a memorable UX/UI experience.
The concept is based on the idea of a complex digital ecosystem whose landscape is difficult to navigate but with Echelon taking out all of the complicated aspects to handle any task for their clients. MAWI wanted to complement this approach by created a theme that is both tranquil and inviting; the lighter tones of grey and blue evoke a calming mental state which is a large contrast to what the digital landscape is accustomed too. Similarly, we chose to have that be the backgrounds below become standard for all of Echelon's media touch points. To easily convey information we utilized a very adaptable glassmorphism panel that makes sure the complex studies are very readable and easy to spot.
Analytics Pages
Brand Style Guide
